A statement...
BEAT THE ALGORITHM
Those algorithms claim to know us so well. But it’s possible to stay ahead of the beat. It’s seeing where an uncompromising b2b DJ set takes you. Sharing a record with a friend. Subscribing to a music magazine. It’s believing in scenes, not statistics. To use your own voice, to search out and support culture on the ground, in the real world. The race is on to outrun the ordinary.
RESIST MONOCULTURE
Who wants to be Generation Mono, confined to one lane? Time to stand up. Say no to sitting in a queue for identikit seats at identikit arenas, for tickets that cost the same as your rent. Resisting is in the collective embrace of Alabaster DePlume’s performances; in Marie Davidson’s empowering poetry; and in Actress’s world-building futurism. It’s celebrating the outsiders, the mavericks, and the artists that refuse to be boxed in.
EMBRACE DISCOVERY
It's stumbling across a brilliant band or DJ at your local venue. Spending an evening with internet radio, pulled along by the thrill of what may come next. Standing in front of a piece of art and asking yourself – do I like this? and then – Why? Discovery is a risk. It encourages us to question the known and launch ourselves into the unknown. To open up to the vibrant potential of something different. Who knows, you may just love it.
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